Do you run a local business? Do you use social media? Is your business listed in Google Maps?
If so, you need to try to promote your products or services within your local market in the best possible way and should aim to target prospects in your local area. When it comes to advertising to other local businesses, you have to focus on local SEO.
I believe that there is no better way to promote a local business than local SEO.
Traditionally, people choose to use local search as well as Google Maps to find different types of local business in Google. That’s why it’s incredibly important for your local business to get found by the target audience in Google Maps.
The main advantage of Google’s local search is that it provides users with local results. You don’t need to search for businesses internationally if you are searching for products or services nearby. Keep in mind that only local businesses are displayed in Google local search results. So, the search is narrowed down. This is exactly what searchers need.
When people use Google Maps, they see the businesses that offer the necessary products or services locally. It’s also important to note that Google Maps give users an opportunity to analyze customer reviews of local businesses and leave reviews on local businesses. These customer reviews have an impact on conversion rates and local search engine rankings. Analyzing customer reviews of local businesses allows searchers to make a smart choice.
It’s pretty clear that Google Maps provide local businesses with great marketing opportunities. If you promote your business in Google Maps successfully, then you’ll be able to attract high amounts of targeted traffic to your local business.
It’s worth noting that the traffic that’s generated by Google Maps converts well into customers and sales. People, who use Google Maps, have a buying intent. In other words, they are ready to buy products or services from local businesses.
Another big advantage is that a lot of prospects will remember your brand. So, they will be able to find your local business by brand if such a need arises. All of this will make it possible for you to grow your local business.
Don’t forget that searchers will see your competitors in Google Maps as well. And of course, your competitors will do their best to rank high in Google Maps for the target keywords. That’s why you should aim to improve your Google Maps rankings all the time.
Today, I would like to tell you how to improve your Google Maps rankings by adding your business location to social media posts. This local SEO technique works well for any type of local business and provides great results. I will draw your attention to building local citations on such popular social media platforms as Instagram, Facebook, and Twitter.
So, let’s get started.
The Importance of Location Authority for Local SEO
Location authority has a huge impact on the rankings of a business in a local Google search. So, it’s necessary to build location authority in order to improve your Google Maps rankings.
The more location authority your business has – the better. If you build your location authority, you will be able to increase the presence of your local business in Google search dramatically and this will make your local business more popular.
It’s also important to note that location authority has an impact on Google Maps rankings. If you build your location authority, then you will be able to improve your rankings in Google Maps. As a result, more people will manage to find your business in Google local search. Potential customers will be able to find your local business much faster and much easier.
And of course, this will make it possible for you to increase your sales dramatically. It goes without saying that building location authority will contribute greatly to the success of your local business.
How to Build Location Authority for Local Business
As I have already said many times, the local search engine rankings and the success of local SEO depends a lot on your location authority. There are different ways to build location authority for a local business.
- Build local citations for your local business.
- Attract high-quality local links to your business site.
- Get positive reviews for your local business on Google Maps.
Today, I will walk you through the process of building location authority for a local business via building local citations. So, you’ll be able to find out how to build local citations on social media in the best possible way.
In fact, there are different types of local citations. These include:
- Citing name of local business
- Citing name of a local business site
- Citing the address of a local business
- Citing the phone number of a local business
- Citing the website of a local business
As you can see, it’s possible to build the location authority for a local business in a number of different ways. It’s worth noting that the help of social media sites in the process of building local citations is immeasurable.
Building the location authority will make it possible for you to increase the brand awareness of your local business and, most importantly, improve your local Google search rankings. As a result, the visibility of your local business in Google will increase significantly.
Where to Build Local Citations for Your Local Business
You have to be very selective when it comes to picking platforms for building local citations for your local business.
I would advise you to give a preference to popular local sites that are relevant to your business. Such sites will give you citations that will generate high amounts of targeted traffic to your local business and will have a profound positive impact on your local search engine rankings.
So, what types of sites are suitable for building local citations? Let’s dig deeper into this question and try to come up with the answer.
Local citations can be built on different types of websites, including:
- Local business web directories
- Local forums and online communities
- Popular social media sites such as Instagram, Facebook, and Twitter
It makes a lot of sense to take advantage of online local business directories to build local citations for businesses. You’ll be able to get a lot of local citations if you choose to add your business to online local business directories. Also, you will be able to increase your sales if you choose to build local citations this way.
Local forums and online communities are also suitable for building local citations. You’ll get a local citation each time when someone mentions your local business on relevant local forums.
In order to build local citations for your local business, you should find local forums and online communities which are relevant to your local business first. There is no shortage of forums and online communities these days. Take a closer look at the topics which are discussed at these forums.
Participate in the interesting topics on the forums and try to provide users with the answers to their questions. You should aim to mention your business where it makes sense.
And of course, you can use social media sites to build local citations for your local business. You need to mention your local business in the posts on social media sites.
What is great about this method of building local citations is that it’s very simple. If you choose to use social media sites, you’ll be able to get a lot of local citations for your local business easily and quickly.
The reality is, popular social media sites are connected to the databases of local businesses. So, it wouldn’t be difficult for you to connect your local business to social media posts and get a local citation.
Traditionally, it doesn’t take you too much time to create a post on social media sites. Therefore, it will not take you too long to build a lot of local citations for a local business.
It’s also important to note that you can build as many citations on social media sites as possible. If you mention your local business on social media sites in every post, you will get a local citation for your local business each time when you publish something on social media.
But most importantly, local citations have a very powerful effect on local SEO. Numerous experiments have shown that this type of local citation works very well. So, you’ll be able to improve your Google Maps rankings dramatically if you build a lot of local citations.
First and foremost, you have to create business pages on popular social media platforms. Next, your job is to publish social media posts. You should mention your business in social media posts in order to get a citation for your local business.
Mention your local business name, local business address as well as the local business phone number in social media posts. Now, I will provide you with more details on using social media sites for building location authority.
Using Social Media for Building Location Authority
Social media plays a very important role in the process of local business promotion. Social media sites can be successfully used to boost your ranking power. As a result, more people will be able to find your local business in Google Maps.
The reality is, you can make use of social media to build location authority for your local business and improve your Google Maps rankings. When building local citations via social media sites, I would recommend you to focus on popular platforms.
Among the social media sites that can be successfully used to build location authority for different types of businesses are:
It goes without saying that Instagram, Facebook as well as Twitter are the most powerful social media apps in the world. If you take advantage of these social media apps, then you’ll find it easy to build a massive amount of local citations for your local business.
But most importantly, local citations that have been built on these social media sites have a profound positive impact on local SEO. One of the best things that you can do to improve your Google Maps rankings is to build local citations on Instagram, Facebook, and Twitter.
Your local business site’s pages will rank higher in local Google search for the keywords that you target if you focus on building local business citations on these social media sites.
There is no doubt that each of these social media platforms can contribute greatly to the location authority of your local business. In addition, using social media helps local businesses get a lot of attention from people.
That means that updating your social media accounts with fresh content on a regular basis will help you increase the social media presence of your local business dramatically.
Now, let’s take a closer look at building local citations on each of these social media platforms.
Using Instagram for Building Location Authority
Let’s get started with Instagram. Instagram is a popular social media platform that can be successfully used to build location authority for a local business.
First and foremost, you have to create a post on Instagram. Next, you need to add a location to your Instagram post.
Keep in mind that Instagram provides users with such an option as add location. You can take advantage of this option to connect your Instagram posts to certain locations.
You need to find your local business on Instagram first. Once you pick the add location, a search bar will appear. Now, you need to perform a search.
If you put your business name in the Instagram search string, your local business with the address will be displayed.
It’s important to know that Instagram uses local business data which are provided by Foursquare. If your local business has been added and verified on Foursquare, then it will be available in search on Instagram as well.
The search will provide you with your local business name and the address of your local business. Put the name of your local business on Instagram and see what happens.
Now, you have to create a new post on Instagram and connect it to your local business. Once your post is published on Instagram, your local business will get a local citation. This is the type of local citation that you need. Such citations will have a powerful effect on the location authority of your local business and, therefore, contribute greatly to your local SEO.
Actually, you can create as many Instagram posts that are connected to your local business as possible.
Each time you create a post on Instagram, you can add a location to it. If you tag your social media posts on Instagram to your local business, then you’ll get a local citation for your business this way.
Using Facebook for Building Location Authority
Facebook is another good social media platform for building local citations for local businesses. Facebook can be also used for building local citations for local businesses.
It’s pretty easy to build location citations on Facebook. All that you need to do for this is to create posts on your Facebook business page.
Your Facebook post has to be connected to the location of your local business. When posting something on the Facebook business page, you’ll see the map icon.
In order to build local citations for local businesses on Facebook, you have to take advantage of the so-called Check-In option.
If you select this option, the search string will appear. Also, you’ll see the list with local businesses and their addresses. Now, you have to pick your local business from this list.
Type your business name in the search string. If your business is displayed in the search results, then you’ll manage to add it to your social media posts. Once your Facebook post is connected to the location of your local business, you have to publish it on the feed. By doing so, you will get a local citation for your local business.
It’s worth noting that Bing location data are used on Facebook. First of all, you have to add the location of your business on Bing. Once your location has been verified by Bing, you’ll get an opportunity to build location citations for your local business via Facebook social media posts.
As you probably know, Facebook gives users an opportunity to connect social media posts to certain locations. You have to create a social media post on your Facebook business page. Then, you need to tag it to your business location. If you update your Facebook page on a regular basis, you’ll be able to build a lot of local citations for your local business.
Using Twitter for Building Location Authority
You can take advantage of Twitter’s social media platform to build location authority for your local business successfully.
Local citations are built on Twitter in almost the same way. You have to create a social media post on Twitter and connect it to the address of your local business.
When you are about to create a post on Twitter, you’ll get an opportunity to make use of the so-called tag location option.
You need to know that Twitter uses the data provided by Google Maps. If you click on the tag location tab, you’ll manage to search for locations for your social media post. All that you need to do is to select your exact location on Twitter. After that, you have to pick the necessary location from the drop-down list. As a result, your Twitter post will be tagged to the location.
Now, it’s time to take the final step and publish a Twitter post. That’s it. Once a new post has been published on Twitter, you will get a local citation for your local business.
I’ve just told you how to build local authority for local businesses on sites like Instagram, Facebook as well as Twitter. In my opinion, these are the best social media platforms for building local citations as well as a local authority for local businesses.
However, improving local SEO for a local business can be hard. Obviously, building location authority for a local business is a serious task that requires special knowledge, skills as well as experience.
Another important thing that you need to be aware of is that social media promotion requires massive time investment. The reality is, updating social media accounts with fresh content is a time-consuming process. That means that you must be prepared to spend a lot of time every single day if you use social media posts to build location authority for a local business.
All of this means that you may simply have no time to run your own business and work with your clients if you choose to do social media promotion on your own. It would be better for you to leave this important task to real local SEO professionals, who are the best in what they do.
Highly experienced marketers will do social promotion work for you in the best possible way. They know how to get the most out of social media promotion efforts to improve local SEO for a local business. This will help you improve your Google Maps rankings with social media posts.
But most importantly, you’ll be able to save a lot of time if you choose to get the work done by real marketing professionals. So, you’ll get more time that you can use to run your own local business and work with your own clients.
Do you need help with local SEO? Or, maybe, you would like to learn more about how to use social media sites for building local authority and improving your Google Maps rankings? If so, contact us today. Contact Finepoint SEO to talk about how we can help you with any of your social media and local SEO needs!