local business search

A Guide to Improve Your Local SEO Strategy

People tend to use Google local search to find businesses that operate in their cities. Local SEO is a great way to attract relevant search traffic to a local business site, increase conversions and boost brand awareness.

Do you run a business locally? If so, local SEO has to be a key part of your search engine optimization strategy. Local SEO makes it possible for you to attract the right people to your business website. These are the people, who have an interest in your products or services.

It’s incredibly important for you to create an effective local SEO strategy for your business that works. If you optimize your business site’s pages for local keywords and achieve high search engine rankings, then you’ll be able to promote your products or services in certain areas successfully.   

Try to achieve the best possible local SEO results. You should aim to improve your local SEO strategy and do your best to get more local search traffic to your website.

It’s worth noting that local SEO is an industry that constantly changes. So, you should track the latest local SEO trends and make adjustments to your search engine optimization strategy.

If local SEO is done correctly, it will contribute greatly to the success of your local business. If your local business has an effective SEO strategy that works, then you will be able to increase your website traffic as well as sales dramatically. But most importantly, you’ll get an opportunity to leave your competitors behind the scene and dominate the local market.

The big question is – what can be done to improve local SEO strategy? Now, let’s try to get the answer to this question. Below, we’ll provide you with the tips that you need to follow to get the most out of your local SEO efforts.

So, let’s get started.

local business searchPerform Optimization of Google My Business Page

A Google My Business page is one of the most important aspects of local SEO. That’s the reason why it always has to be taken very seriously. One of the best things that you can do to improve your local SEO strategy is to perform Google My Business listing optimization.

If you choose to create a Google My Business page for your company, more people will be able to find your local business. Your local business will be displayed on Google Maps. As a result, your prospects will see where your business is located on the map.               

Google My Business page will improve greatly your local SEO efforts. It’s widely known that a business ranks higher for target keywords if it has been verified by Google.

Here are a few tips that you need to follow to succeed with the optimization of your Google My Business page and improve your local SEO strategy:

  • It all begins with the analysis. First of all, you need to analyze your Google My Business page carefully. Think about how your listing can be improved.
  • When performing an analysis of the Google My Business page, you need to pay close attention to business details. You need to ensure that you have provided the correct information about your local business. It’s incredibly important for you to keep the information about your local business up-to-date.
  • Make sure that your Google My Business page contains all the necessary details about your local business. You should describe products or services that your business offers. Provide the information on your company’s payment methods. Describe when your business operates. On top of that, you should provide the company’s logo as well as images on your Google My Business listing.
  • When describing your business on the Google My Business page, you should ask your clients to leave reviews about your company.
  • The success of your local SEO depends on your customer reviews. That’s why you should always reply to customer reviews as soon as possible.        

I have just explained how you can improve your Google My Business listing. If you follow my tips, you’ll be able to improve your Google My Business page dramatically and this will have a profound positive impact on your local SEO strategy.

Perform Optimization of Your Local Business Listings

I would also recommend you to add your company to local business directories. Initially, you need to pick business web directories for your company. Create a list of directories where your business can be added.

The question is – what directories are suitable for your local business? In fact, there are many factors that you need to consider when selecting business directories for your local SEO.

If you promote your products or services locally, then pick local directories for your business. Adding your business to local directories will allow you to improve your local SEO.

You should also give a preference to relevant directories. Add your local business to directories that are relevant to your niche. Including your local business in the directories, which are relevant to your products or services, will have a powerful SEO effect.

Do your best to add your local business to popular directories. Popular directories can generate high amounts of targeted traffic to your local business site and can improve your search engine rankings for local keywords dramatically.

That means that you should aim to select popular local business directories which are relevant to your niche. It’s important to note that local business directories rank high in search engines. So, it makes a lot of sense to optimize your local business listings for keywords that you target.

Well-optimized local business listings will generate local search traffic and sales to your business site and have a positive impact on your local SEO. It’s important to point out that the traffic that’s generated by local business directories converts well into sales.

When optimizing your local business listings, you should take a closer look at your business contact details. Make sure that Google My Business page contains the following information:

  • Your local business name
  • Your local business address
  • Your local business phone number

It’s incredibly important for a local business owner to ensure that his/her local business directories contain the correct contact details. If your business details are not correct, you’ll not manage to turn your traffic into customers. As a result, your local business will not get customers and sales.

And of course, you should do everything possible to prevent these kinds of things from happening. If local business contact details have been changed, then you need to update all of your local business listings as soon as possible and keep them up-to-date.

Keep in mind that grammar mistakes have a negative impact on readers and user experience. Try to avoid misspellings in your texts. Your descriptions on local business directories have to be easy to read. So, you should aim to describe your business in a clear way.

Consistency is very important for the optimization of local business listings. That means that you should check the information on all of your business listings carefully. Make sure that you have the same contact details on all local business directories. If different information is provided on local business directories, then people can easily get confused and this will have a negative impact on their decisions.

Content on Your Business Site’s Pages Has to be Optimized for Local Keywords

There are two types of keywords: general keywords and local keywords. Traditionally, general keywords have higher competition comparing to local keywords.

If you do a business locally, then it would be better to optimize the content on the site’s pages for local keywords. Local keywords will help you attract local customers from search engines. So, I think that local keywords will have a higher conversion rate.

The big question is – how to find the most effective local keywords? Now, I will try to help you come up with the answer.

I usually prefer to use the power of Google’s Keyword Planner to pick the best local keywords for different types of local businesses. It’s worth noting that the keyword research tool comes with the so-called location filter. If you take advantage of this amazing filter, you’ll be able to select the most popular and the most relevant keyword phrases for your local business.

Initially, you should create a list of local keywords for your SEO strategy. At the next stage, you should optimize the content on your site’s web pages for local keywords that you target. I strongly recommend you to include local keywords in Meta titles, Meta descriptions, and URLs on the site’s web pages.

And of course, you should make your website content relevant to the local keywords that you target. You shouldn’t use local keywords too frequently in your website content. Keyword stuffing is something that should be avoided. Overusing keywords in content will negatively affect your local SEO.

I would advise you to pick local keywords for each page that needs to be optimized. You should add keywords to website content in the right way. Make sure that keywords look and sound natural in the text.       

What to look for in local keywords? When doing keyword research for a local business, you need to pay close attention to such an important aspect as the competition of local keywords. Clearly, the lower competition of keywords is – the better. It’s a lot easier to achieve the top search engine rankings for the local keywords of low competition.

Another way to find local keywords for local businesses is to do competition analysis. In other words, you have to check the websites of your competitors and try to find out for which keywords they optimize their sites. That means that you can use these keywords for your local SEO strategy as well. So, try to target these local keywords.

Usually, local businesses offer products or services in certain geographical areas. That’s why you should put a special focus on location-based keywords.

Or, for example, you can optimize the content on the local business site’s pages for the general keywords and then just mention the location that you target in the text.

As a result, the content on your site’s web page will be relevant to the keyword phrase = keyword + location. If your site’s pages rank high in Google local search, then you’ll be able to attract local customers to your website.

Try to Get As Many Positive Reviews from Happy Customers As Possible

Traditionally, people check customer reviews before making a decision whether to deal or not to deal with a local business. That’s why you should take care of your business’s online reputation.

It’s important to know that reviews that you get for your local business on Google have a huge impact on the success of your local SEO. Try to get positive reviews and avoid getting negative reviews for a local business.

If your company has a lot of positive reviews, you’ll find it easy to attract new clients to your local business from Google. From my own marketing experience, I can say that the vast majority of people choose to leave reviews about local businesses only when they are unhappy with something. They go to Google and leave a negative review about a local business. So, it’s pretty easy to get bad reviews for a local business from unhappy clients. And of course, bad reviews have a huge negative impact on local SEO.

If bad things happen to your local business and you get a negative review, you should never ignore it. You should aim to reply to negative customer reviews as soon as possible.

  1. First of all, you should apologize to an unhappy client for the inconvenience.
  2. Then, you need to find out what exactly makes a customer unhappy.
  3. Finally, you have to make an attempt to provide a solution to the client’s problems. You should always communicate with unhappy customers politely and professionally.         

Such an approach to business will help you turn unhappy clients into happy ones and bad reviews into positive ones. Also, you will not lose the trust of the target audience if your prospects as well as existing clients see that you take customer reviews seriously.          

On the other hand, getting positive customer reviews for a local business can be hard. The reality is, happy customers usually don’t leave reviews about local businesses if you don’t ask them to do this.

Let’s say that you see that a person is very happy about your products or services. In this case, you should ask him/her to leave a review about your business and share his/her experience with others. As a result, you’ll get a positive review for your local business. But most importantly, a happy customer will recommend your local business to others. So, your customer base will increase significantly.    

It goes without saying that you should do every single thing possible to make your customers happy with your products or services. You should constantly try to improve the quality of your products or services. Additionally, providing clients with great customer service needs to be the number one priority for your local business.

If you provide your clients with high-quality products or services and support them successfully, they would be happy to leave positive reviews about your local business. Moreover, they will recommend your local business to their relatives and friends. This will allow you to attract even more new customers to your local business and increase your client base.      

There is no doubt that positive reviews will help you earn the trust of prospects and existing clients. As a result, you’ll be able to increase your sales dramatically.

But most importantly, don’t forget to ask happy clients to leave a review about your local business. In fact, there are many ways to encourage people to leave reviews about local businesses.

You can ask a happy client to leave a review about your local business directly. Or, for example, you can send a happy client an email after the purchase and ask him/her for a review in a text message.

I also recommend business owners send the so-called “thank you” email after purchase. In your “thank you” email you should express thanks to your client. So, thank your clients for using your products or services. I believe it would be a good start. Also, it would be better for you to visit your local business site again.    

Make Your Local Business Site Mobile Responsive

More and more people use mobile devices to buy products or services online these days. So, the number of mobile searches is constantly growing. The mobile traffic has already surpassed desktop traffic. It’s expected that the number of mobile users will increase significantly in the nearest future. That’s why a mobile responsive site has become one of the top priorities for a local business.

It’s fair to say that the success of local SEO largely depends on user experience. So, you should aim to provide site users with a better experience in order to improve your local search engine rankings. One of the things that you can do to improve your user experience and local SEO is to create a mobile responsive website for your local business.

So, the big question is – what can you do to make your local business site mobile-friendly? Now, I will help you get the answer.

Improve your website page load speed. The faster your site loads – the better. If web pages on your local business site don’t load quickly, your prospects may go to your competitors. Such user behavior will have a negative impact on your local search engine rankings. That means that you will be able to improve your local SEO if reduce your page load time. 

Improve navigation on your website. Make sure that it will not take users too much time to find all the necessary information on the local business site’s pages. Your local business website should have a convenient layout and well-designed navigation menus.    

Integrate Your Local Business Site with Social Media

It’s widely known that social media signals such as likes, shares and comments positively affect local SEO. Effective social media promotion will allow you to achieve better local search engine rankings.       

You’ll manage to improve your local SEO if you promote your local business site on popular social media sites such as Facebook, Instagram, Twitter, and other platforms.

I would recommend you add a blog to your local business site and update it with fresh content on a regular basis. Interesting blog posts will quickly gain popularity on social media platforms.

You must be very selective when it comes to picking the topics for your blog posts. Publish useful and relevant content on your blog. Without a doubt, your target audience will find this type of content interesting. If this happens, you will be able to grow your social media following and strengthen your social media presence significantly. Effective social promotion allows local businesses to get quality backlinks that positively affect local SEO.   

Social media platforms will generate high amounts of quality social media traffic to your local business site and increase the awareness of your brand. The vast majority of your site’s visitors will be interested in your products or services. 

You will strengthen your social media presence if you choose to add social media buttons to your blog posts. By doing this, you will make it easy for users to share your blog content on social media platforms. This will help you get more social media traffic to your local business.       

Bottom Line

You must be prepared that it takes some time to develop an effective local SEO strategy that works. Sooner or later you will manage to achieve effective local SEO results. In the long run, local SEO will provide you with high return on investment.

Another important thing that you need to be aware of is that local SEO is an ever changing industry. That means that you should constantly track the latest SEO trends and make changes to a local SEO strategy if necessary.

Do you need the professional help with local SEO? Contact us to get a free service quote today! At Finepoint Local, we would be happy to develop an effective local SEO strategy that will allow you to grow your business successfully!